Click on the topics below to read our case studies.
Ke$ha Creating an "Overnight" Sensation
Before millions knew her name, Ke$ha was known only as the anonymous singer featured on Flo Rida’s hit, "Right Round." That is, until RCA and Gupta Media’s early search campaign transformed her into a bona fide star. The proof? Ke$ha didn't just turn heads with a #1 album, she made history with the biggest female single ever.
Allstar Weekend Allstar Weekend's Homerun Debut
How do you get a virtually unknown band to top the Billboard charts? You build buzz with a devoted team of Facebook fans and let their influence do the work. Thanks to the power of Social Graph, Allstar Weekend’s fan base exploded with a 33,000 percent increase to over 330,000 fans, and their album debuted in the top 20 of iTunes.
Reaching Your Facebook Audience Why Posting on Your Wall Isn't Enough
We all dream of transforming our Facebook fans into brand evangelists. But how do you ensure that your brand’s messages aren’t simply being ignored—or worse, actively ”hidden” from your audience’s News Feed? Gupta Media wanted to find out. So, we conducted a study to discover just how successful Facebook Wall posts were in reaching fans—and why.