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Santana Pandora Sends Listeners to “Guitar Heaven”

The Problem:

RCA Music needed a way to introduce Santana’s latest studio album Guitar Heaven, and drive pre-order sales through internet radio site, Pandora.

Our Solution:

In order to capture the attention of the site’s 65 million users, Gupta Media created a compelling skin rich with visuals and essential information. The skin was placed on the Pandora homepage, as well as on Santana’s artist page to reach the largest possible audience of new and existing fans.

Striking visuals, album details, and a convenient pre-order button caught fans attention.

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