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Zoltaroo Bonnaroo Channels its Fans

The Problem:

Bonnaroo Music & Arts Festival was looking for a fun and innovative way to promote their 2010 line-up and engage fans.

Our Solution:

Gupta Media created “Zoltaroo, the Bonnaroo Mindreader,” a website where users could view the festival line-up, get personalized recommendations, create customized schedules based on their preferences, and share with friends online. Of course the site wasn’t really clairvoyant; it employed Facebook Connect to scan individual users’ profiles for insights and “made predictions” accordingly.

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