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Embarking on an Instagram advertising campaign can feel like stepping into an auction room where...

In social media and performance marketing, TikTok is synonymous with creativity and engagement....

BOSTON — August 6, 2024 — Today, the City of Boston and Gupta Media announced a new marketing...

The Arbiter, Vol 1., No. 10

The Importance of CTV Measurement for Marketers

In 2024, there’s a lot of excitement among...

If your company relies on Google Analytics, a critical deadline is approaching: On July 1, 2024,...

Reddit, a social news aggregation and forum website, isn't just another online platform. It's a...

The Arbiter, Vol 1., No. 9

The Arbiter, Vol 1., No. 8

In December 2010, at a global conference for executives of a major music label, an up-and-coming...

If you're looking for the cost of YouTube ads, you're in the wrong place—we track the cost of...

In 2024, advertising conglomerates are selling off their creative shops. They might be surprised to...

New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...

Facebook and Instagram just launched ad-free subscriptions in Europe. Should social media...

What advertisers are learning about Google ads from the government's antitrust suit

Questioned...

Dynamic Search Ads (DSA) can be a valuable tool for many advertisers, but their relevance depends...

In 2021, Instagram introduced link stickers for organic Stories, allowing users to interact with...

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

Instagram Reels, introduced in 2020, followed in the footsteps of TikTok which popularized...

In the dynamic realm of social media, where the scroll is relentless and attention spans are...

As online gaming continues to grow, advertisers continue to ask, “How can we effectively reach...

The following was originally published in September, 2023. In December 2023, after widespread...

In the post-COVID era, employers are facing new challenges when it comes to hiring, onboarding, and...

In today's data-driven landscape, understanding the true impact of digital ads is essential. And...

Once upon a time, lead generation was reserved for B2B marketers. But increasingly we’re seeing...

Optimization goal is a crucial factor in campaign success. Based on the selected optimization goal,...

The steel-cage match between Mark Zuckerberg and Elon Musk may be on hold, but the social media...

Are you a marketer who wants to stay on top of the game? If so, you need to know about Google...

Whether you're planning for a live webinar, driving viewers to a multi-day rock festival...

Over the last few years, advertisers have had to navigate the challenges of a post-iOS 14.5 world,...

Google recently rolled out the ability for TrueView campaigns to optimize for YouTube channel...

Oftentimes, social media ads can be optimized for users to click but that does not always mean a...

The festival market is highly competitive, and standing out from the competition is essential to...

Brand. It’s a term that’s become genericized, overused, and flat-out misunderstood at times....

At Gupta Media, we've welcomed interns for roughly 17 years. Over time, they have helped us build...

Interviewing for a job, especially your first job, can feel overwhelming but when you show up...

Another year and the sports cycle continues: March Madness ends, talk of Augusta creeps in, and...

In response to the recent congressional hearing, the TikTok Communications team has been addressing...