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Embarking on an Instagram advertising campaign can feel like stepping into an auction room where...

In social media and performance marketing, TikTok is synonymous with creativity and engagement....

BOSTON — August 6, 2024 — Today, the City of Boston and Gupta Media announced a new marketing...

The Arbiter, Vol 1., No. 10

The Arbiter, Vol 1., No. 9

The Arbiter, Vol 1., No. 8

In December 2010, at a global conference for executives of a major music label, an up-and-coming...

If you're looking for the cost of YouTube ads, you're in the wrong place—we track the cost of...

In 2024, advertising conglomerates are selling off their creative shops. They might be surprised to...

New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...

Facebook and Instagram just launched ad-free subscriptions in Europe. Should social media...

What advertisers are learning about Google ads from the government's antitrust suit

Questioned...

In 2021, Instagram introduced link stickers for organic Stories, allowing users to interact with...

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

The following was originally published in September, 2023. In December 2023, after widespread...

In the post-COVID era, employers are facing new challenges when it comes to hiring, onboarding, and...

The steel-cage match between Mark Zuckerberg and Elon Musk may be on hold, but the social media...

At Gupta Media, we've welcomed interns for roughly 17 years. Over time, they have helped us build...

Interviewing for a job, especially your first job, can feel overwhelming but when you show up...

In response to the recent congressional hearing, the TikTok Communications team has been addressing...

Keyword Targeting is now available as a beta on Reddit ads. This gives advertisers the ability to...

Launched in 2020, BeReal is a social platform that enables users to show their followers what...

Gupta Media was invited to test Meta's new Advantage+ Shopping Campaign (A+SC) product earlier this...

Cyber Monday and the holiday shopping crunch are here. We spoke to a few of our experts from the...

After June 30, 2022, Google will be sunsetting Expanded Text Ads and you will no longer be able to...