10.24.24 Performance Marketing Tactics Featured The Arbiter How will Election 2024 affect social media ad rates? The Arbiter, Vol 1., No. 11
10.23.24 Performance Marketing Tactics Featured Instagram Marketing The Performance Marketing Guide To Instagram Ads Cost (2024) Embarking on an Instagram advertising campaign can feel like stepping into an auction room where...
08.06.24 Performance Marketing Tactics Featured The Arbiter Yes, Google is a monopoly. Now what? The Arbiter, Vol 1., No. 10
04.30.24 Performance Marketing Tactics Featured Platform Updates The Reddit Advertising Playbook for 2024 Reddit, a social news aggregation and forum website, isn't just another online platform. It's a...
04.15.24 Performance Marketing Tactics Featured The Arbiter The Hidden Costs of Programmatic The Arbiter, Vol 1., No. 9
09.21.23 Featured Instagram Marketing Maximizing Paid Media with an Instagram Reels-Specific Strategy Instagram Reels, introduced in 2020, followed in the footsteps of TikTok which popularized...
09.20.23 Featured Meta Marketing Captivating Audiences in the Age of Scrolling: Unveiling the Power of Instant Experiences In the dynamic realm of social media, where the scroll is relentless and attention spans are...
08.04.23 Performance Marketing Tactics Strategy Featured LinkedIn Marketing Lead-Gen for Premium Experiences: 9 ways to fill your sales pipeline with VIPs Once upon a time, lead generation was reserved for B2B marketers. But increasingly we’re seeing...
05.10.23 Featured 8 Tactics That Move The Needle In Festival Marketing The festival market is highly competitive, and standing out from the competition is essential to...
11.21.22 Featured Reporting & Analytics Updated - Meta’s Conversion Breakdowns Return - Here’s What You Need to Know Meta’s conversion breakdowns are key to understanding the differences in ad performance across...
07.28.21 Strategy Featured Platform Updates Instagram Marketing Meta Marketing Advanced Analytics Charting the Effects of COVID-19 on Facebook CPMs