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10.23.24 Performance Marketing Tactics Featured Instagram Marketing

The Performance Marketing Guide To Instagram Ads Cost (2024)

Embarking on an Instagram advertising campaign can feel like stepping into an auction room where...

01.23.24 Instagram Marketing Meta Marketing The Arbiter

Creative Is the New Targeting

In 2024, advertising conglomerates are selling off their creative shops. They might be surprised to...

12.07.23 TikTok Marketing Instagram Marketing Meta Marketing The Arbiter

Is Black Friday advertising cooked?

New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...

11.30.23 Instagram Marketing Meta Marketing The Arbiter

Is social media advertising in trouble?

Facebook and Instagram just launched ad-free subscriptions in Europe. Should social media...

11.02.23 Instagram Marketing

Instagram Stories Ads Level Up with CTA Link Stickers

In 2021, Instagram introduced link stickers for organic Stories, allowing users to interact with...

10.24.23 Performance Marketing Tactics TikTok Marketing Instagram Marketing Advanced Analytics The Arbiter

Q5 for Marketers: Fact or fiction?

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

09.21.23 Featured Instagram Marketing

Maximizing Paid Media with an Instagram Reels-Specific Strategy

Instagram Reels, introduced in 2020, followed in the footsteps of TikTok which popularized...

07.28.21 Strategy Featured Platform Updates Instagram Marketing Meta Marketing Advanced Analytics

Charting the Effects of COVID-19 on Facebook CPMs

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We believe in the power of ideas.

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How will Election 2024 affect social media ad rates?

The Performance Marketing Guide To Instagram Ads Cost (2024)

Yes, Google is a monopoly. Now what?

The Performance Marketing Guide To Instagram Ads Cost (2024)

Creative Is the New Targeting

In 2024, advertising conglomerates are selling off their creative shops. They might be surprised to...

Is Black Friday advertising cooked?

New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...

Is social media advertising in trouble?

Facebook and Instagram just launched ad-free subscriptions in Europe. Should social media...

Instagram Stories Ads Level Up with CTA Link Stickers

Q5 for Marketers: Fact or fiction?

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

Maximizing Paid Media with an Instagram Reels-Specific Strategy

Charting the Effects of COVID-19 on Facebook CPMs

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What We do

Resources

Who We Are

Let's Get In Touch

How We Think

We believe in the power of ideas.

Blogs from analysts, directors, coordinators, and everyone in-between.

How will Election 2024 affect social media ad rates?

The Performance Marketing Guide To Instagram Ads Cost (2024)

Yes, Google is a monopoly. Now what?

The Latest

In 2024, advertising conglomerates are selling off their creative shops. They might be surprised to...

New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...

Facebook and Instagram just launched ad-free subscriptions in Europe. Should social media...

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

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