10.24.24 Performance Marketing Tactics Featured The Arbiter How will Election 2024 affect social media ad rates? The Arbiter, Vol 1., No. 11
08.06.24 Performance Marketing Tactics Featured The Arbiter Yes, Google is a monopoly. Now what? The Arbiter, Vol 1., No. 10
04.15.24 Performance Marketing Tactics Featured The Arbiter The Hidden Costs of Programmatic The Arbiter, Vol 1., No. 9
03.14.24 TikTok Marketing The Arbiter After the House Vote, What's Next for TikTok? The Arbiter, Vol 1., No. 8
03.01.24 TikTok Marketing The Arbiter TikTok vs. Universal Is The First Salvo In Music’s Zero-Sum Era In December 2010, at a global conference for executives of a major music label, an up-and-coming...
01.23.24 Instagram Marketing Meta Marketing The Arbiter Creative Is the New Targeting In 2024, advertising conglomerates are selling off their creative shops. They might be surprised to...
12.07.23 TikTok Marketing Instagram Marketing Meta Marketing The Arbiter Is Black Friday advertising cooked? New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...
11.30.23 Instagram Marketing Meta Marketing The Arbiter Is social media advertising in trouble? Facebook and Instagram just launched ad-free subscriptions in Europe. Should social media...
11.07.23 Search Marketing The Arbiter Are Google's search ads fair? What advertisers are learning about Google ads from the government's antitrust suit Questioned...
10.24.23 Performance Marketing Tactics TikTok Marketing Instagram Marketing Advanced Analytics The Arbiter Q5 for Marketers: Fact or fiction? Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?
09.07.23 Reporting & Analytics YouTube Marketing The Arbiter YouTube’s new CTV measurement strategy is a red flag. The following was originally published in September, 2023. In December 2023, after widespread...