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The Arbiter, Vol 1., No. 8

In December 2010, at a global conference for executives of a major music label, an up-and-coming...

New data shows shoppers are buying earlier than ever. Smart marketers are already adjusting their...

Meta and TikTok are pushing a new shopping season for advertisers. Is it a value-add or a fire sale?

Optimization goal is a crucial factor in campaign success. Based on the selected optimization goal,...

Whether you're planning for a live webinar, driving viewers to a multi-day rock festival...

In response to the recent congressional hearing, the TikTok Communications team has been addressing...

First it was YouTube, now it’s Search. TikTok’s internet takeover shows no signs of stopping at...

In the days following Elon Musk’s takeover of Twitter, brands and agencies have had numerous...

As one of the fastest growing social media platforms, TikTok has become a must-have for many...