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02.12.25 Performance Marketing Tactics TikTok Marketing Meta Marketing YouTube Marketing Twitter X Marketing

What is a brand lift study?

In today's data-driven landscape, understanding the true impact of digital ads is essential. And...

01.24.24 Video YouTube Marketing

How much do YouTubeTV ads cost?

If you're looking for the cost of YouTube ads, you're in the wrong place—we track the cost of...

09.07.23 Reporting & Analytics YouTube Marketing The Arbiter

YouTube’s new CTV measurement strategy is a red flag.

The following was originally published in September, 2023. In December 2023, after widespread...

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What We do

Resources

Who We Are

Let's Get In Touch

How We Think

We believe in the power of ideas.

Blogs from analysts, directors, coordinators, and everyone in-between.

Will TikTok Go Dark on Sunday? Even Now, Nobody Is Sure.

The Roblox Advertising Playbook for 2025

The Reddit Advertising Playbook for 2025

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What is a brand lift study?

How much do YouTubeTV ads cost?

YouTube’s new CTV measurement strategy is a red flag.

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