Gupta Media was invited to test Meta's new Advantage+ Shopping Campaign (A+SC) product earlier this year.
Advantage+ Shopping Campaigns are optimized to drive both app and web conversions within a single campaign. Powered by Meta's AI and ML, this product tests up to 150 different combinations of targeting, creative assets and budget set-ups. The campaigns learn in real time and hone-in on the highest performing ads.
Shortly after it's national release, we used A+SC with an e-commerce client over the course of 28 days to determine if the product delivered favorable results over a typical business-as-usual (BAU) conversion-optimized campaign.
Heres what we found:
- Set-up was straightforward - Once our BAU campaign was built, we only needed to feed in our creative assets to get the A+SC test running. Meta's algorithm knew exactly what to do with different asset types.
- The campaign progressively optimized - We started seeing favorable results after 10 days, with A+SC widening its lead from that juncture.
- The differences were notable:
| Business As Usual (Control) |
Meta Advantage+ Shopping |
| $7.15 ROAS |
$10.87 ROAS |
We're continuing to run Advantage+ Shopping Campaigns and will keep you updated as the product evolves.
